All about the art of ethical marketing, influence, and persuasion in business and in your personal life
Are you a business owner or marketer looking for a way to stand out from the competition? Do you want to create unique content quickly and easily? Artificial Intelligence (AI) is the perfect tool to help you do just that, and there are more AI courses to help you master this new technology coming out every day.
Though AI is often thought of as a purely logical and analytical tool that is not capable of creativity, this is not the case. AI is actually capable of coming up with creative ideas and solutions, although it can be difficult to recognize them at first.Read the rest of this entry »
I'm very excited to unveil our new brand!
This rebranding has been a long time coming. When we first started Influence to Profit, we taught just one thing: ethical influence and persuasion.
But we have evolved so far beyond that over the years with our programs like Speaking to Profit, Publishing to Profit, Marketing to Profit, NLP Copywriting Mastery, and more.
While ethical influence is still a major part of everything we teach, we really are about teaching marketing and business, and now our top values of integrity and ethics are front and center in the brand name.
So, I'm proud to introduce you to our new identity: Ethical Marketing Academy
Our clients often see the cool things that we do with images and PDFs and ask me what I use to create these kinds of things.
So I thought this would be a great time to review our preferred service: DocRaptor.
DocRaptor is a service built on top of the Prince PDF engine, which can be very complex. But DocRaptor makes it simple.
It allows you to create custom PDFs from simple HTML sources, which is easier to use than traditional programming. So you can send invoices, custom documents, customized ebooks, personalized quiz results, and more with minimal technical knowledge.
It's got some great formatting too, like adding tables of contents, page numbers, indexes, footnotes, and more automatically.
And you can use Zapier to connect DocRaptor to your other services like ClickFunnels, Keap, ActiveCampaign, Kajabi, and more.
Check out DocRaptor (not an affiliate link).
As a frequent trainer of influence in the field of NLP, I'm often asked how to get people to listen.
Most people today report that they feel like people just don't listen. We live in a world that is cynical, jaded and disconnected. People are more inundated with information, opportunities, and marketing than ever before. I recently heard a researcher who said that we are now exposed to over 30,000 marketing messages per day.
So, people are (justifiably) more guarded than ever.
This can lead to a bit of depression for small-business owners who often feel inextricably interconnected with their product or service. People are not rejecting the thing. They are rejecting "me."
So we have to learn how to breakthrough the noise. How? Turn statements into questions.
A statement can easily be rejected by the conscious mind, but a question must be contemplated by the subconscious mind to even be understood.
So, how do we do this? It's easy...Read the rest of this entry »
You're at a business function, strolling around, holding some sort of finger food in one hand, and a free drink in the other, sheepishly looking around the room waiting for someone with a warm smile to catch your eye so you can start up the same old awkward conversation.
You are engaged in the "necessary evil" in business: Networking.
Someone approaches you and asks you the inevitable question, "So... what do you do?"
This is a "make it or break it" moment.Read the rest of this entry »
People always want to talk about how things are an “overnight success.”
But that’s only because the public wasn’t witness to the years of blood, sweat, tears, and failures that led up to the ultimate public success.
History is full of “famous failures” who would never have been known if they hadn’t persisted; hadn’t taken their lumps; hadn’t repeatedly gotten back up after being knocked down over and over and over.
For instance, did you know that:Read the rest of this entry »
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