Category: Psychology

The Power of Persuasive Questions

As a frequent trainer of influence in the field of NLP, I'm often asked how to get people to listen.

Most people today report that they feel like people just don't listen. We live in a world that is cynical, jaded and disconnected. People are more inundated with information, opportunities, and marketing than ever before. I recently heard a researcher who said that we are now exposed to over 30,000 marketing messages per day.

So, people are (justifiably) more guarded than ever.

This can lead to a bit of depression for small-business owners who often feel inextricably interconnected with their product or service. People are not rejecting the thing. They are rejecting "me."

So we have to learn how to breakthrough the noise. How? Turn statements into questions.

A statement can easily be rejected by the conscious mind, but a question must be contemplated by the subconscious mind to even be understood.

So, how do we do this? It's easy...