Attention: Entrepreneurs, Solopreneurs, Coaches, and Consultants...


Stand Out as an Expert in Your Niche by Creating Online Courses that Magnetically Attract the Right Clients to Your Business

What if potential clients chased you instead of the other way around?

It's becoming increasingly difficult to stand out in today's overcrowded world. With so much competition and a general sense of skepticism and cynicism, it can be hard for people to trust those they don't know.

This is especially true if you're looking to attract high-ticket clients who are willing to invest in your services or products.

It takes more than just good marketing or a flashy website; it requires you to stand out from the crowd with something unique and valuable that will draw potential clients in.

Not to mention, if all you sell is high-ticket products, services, and programs, then your business will go from "feast to famine" in between each sale you close.

The solution is to turn your knowledge into online courses that you can sell 24/7 to both create another consistent revenue stream while also attracting clients who are primed and ready for your high-ticket products, services, and programs.

The problem is that most small business owners, coaches, and consultants lack the knowledge on how to create courses that magnetically attract these high-ticket clients.

Creating an online course involves many different steps, so all this can seem overwhelming without proper guidance!

Introducing The Course Creation Formula with Michael Stevenson

Michael is an expert at both creating and selling online courses, with more than 40 courses under his belt which have generated millions of dollars in revenue.

Not to mention the fact that nearly all of Michael's high-ticket clients has come from either a free or paid online course. Many didn't even need to be closed on a sales call, because they already felt like they knew, liked, and trusted Michael so much, they just wanted to work with him and his team.

Contrast this with others who are constantly trying to convince cold audiences to hand over piles of cash to a practical stranger at the end of a sales call.

Online courses are the key to creating the business success you desire.

This step-by-step training helps small business owners, coaches, and consultants turn their knowledge into courses that generate revenue and attracts clients that convert. You will learn everything you need to know from start to finish.

What You'll Learn in this practical and comprehensive live training over Zoom, with Michael Stevenson, Founder of Ethical Marketing Academy and Transform Destiny:

This step-by-step hands-on training will provide you with everything you need to know about turning your knowledge into engaging and profitable courses. With this course, you'll learn how to brainstorm course ideas, map out the course, choose the right software and equipment for recording it, market it effectively, and finally sell it successfully.

By the end of this course:

  • You'll understand exactly why and how to create online courses
  • You'll know exactly which courses to create (and how to brainstorm courses for the future)
  • You'll know how to plan and prep for course creation
  • You'll have an understanding of how to teach content that people love (even if you've never taught before!)
  • You'll know precisely how to create the course outline easily (using principles from Neuro-Linguistic Programming!)
  • You'll be able to easily turn your outline into a full-fledged course
  • You'll be equipped with creative ways to name your course effectively
  • You'll know what equipment is best to use and what software you need to do it yourself (or you can hire others to do it for you)
  • You'll know how to record your course and put it up on the internet for people to buy
  • You'll understand the potential pitfalls of a course launch and confidently maximize your profits while minimizing the downside
  • You'll have guidelines and strategies for choosing the price of your courses
  • You'll know how to make money from your course weeks (or even months) before you create it
  • BONUS: You'll know how use Artificial Intelligence to assist you in creating your courses (included 12-hour training: Practical AI for Business and Marketing)
  • And so much more...

The Following Bonuses Are Included with this Training:

In addition to the live training over Zoom, you'll also get these bonuses valued at $2,200:

By the end of this course:

  • Lifetime Access to the Course Creation Formula Home Study ($500 value)
  • Practical AI for Business and Marketing Live Zoom Training, May 20 - 21 ($200 value)
  • Lifetime Access to the Practical AI Home Study ($200 value)
  • FB Ads Academy and FB Ads Retargeting Academy Home Studies ($1,000 value)
  • Foundations to Profit Success Mindset Home Study ($100 value)
  • Mindset to Profit Wealth Mindset Home Study ($200 value)

Why You Should Learn Course Creation from Michael Stevenson

Michael has been teaching online since 2001 and has created nearly 40 online courses that have generated millions of dollars in revenue and attracted clients paying upwards of $48k in high-ticket education, coaching, and consulting program

Not only has he had many wins, he has probably made every mistake in the book and knows the pifalls you should watch out for and how to avoid them.

Plus, Michael is a Master Trainer of Neuro-Linguistic Programming who is an expert instructor and has been teaching and training others for over 20 years. You will be in the best hands with Michael, and that's why we can make this guarantee...

When you complete this course, you'll be able to differentiate yourself from your competition by offering unique and valuable content. You'll have the skills and knowledge to confidently create courses that not only bring in a steady stream of revenue for your business but also attract potential high-ticket clients.

100% Satisfaction Guarantee

We guarantee that you will understand how to use practical artificial intelligence tools to get more done with less work with zero fluff. We value your time as highly as we value ours and promise not to waste either. You will be absolutely delighted with the quality and volume of the content and we will take on all the risk to prove it.

If you're not completely thrilled with the content and quality of Practical AI as described within 30 days of purchase, simply call, chat, or email our team and we will issue a full and complete refund.

Event Locations And Details

Location:Live Over Zoom (Home Study Recording Included at No Cost)

Dates: June 3 – 4, 2023 with Certified Master Trainer, Michael Stevenson

Hours for All Days:8:00 AM to 5:00 PM Pacific each day

Full-Price:$2,500 (See Below for the Current Special Price)

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This is a one-time-only live virtual training, taught over Zoom so we can get the recording for the Course Creation Formula video home study course. We will not be teaching this live again.

As you probably know, I retired from teaching trainings in 2017 to run our companies full-time, and our amazing training team now teaches all of our in-person trainings. So this is a rare occasion to train directly with me, the creator of this training program.


Live Zoom Training Includes Lifetime Access to the Resulting Home Study Recording!


  • Become an Expert in Your Niche
  • Turn Your Knowledge into Resources with Online Courses
  • Create New Streams of Revenue with Courses
  • Attract High-Ticket Clients
  • Create More Value for Your Programs
  • BONUS: Lifetime Access to the Home Study
  • BONUS: Practical AI Live and Home Study trainings
  • BONUS: FB Ads Home Study Trainings
  • BONUS: Wealth and Success Mindset Trainings
  • 100% Satisfaction Guaranteed

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About Your Instructor Michael Stevenson

Michael is a best-selling author, business coach, success coach, and international speaker with impressive credentials and experience. He has helped more than 100,000 people around the world learn to use the power of the mind to turn off the "autopilot," take hold of the controls and create the life their dreams.

Michael's Credentials and Accomplishments


  • Created Multiple Successful Businesses Since 1995
  • Featured in Numerous Newspapers, Magazines, and TV Programs (including CBS News)
  • Creator of More than 50 Online Courses and Author of Over 10 Books
  • Recognized Expert in Business, Sales, and Marketing by Some of the Top Pros in the World

Co-Star of the Documentary Movie

  • Digital Marketing Revolution with Alex Hormozi, Perry Belcher, Alex Mandossian, Rich Schefren, Dave Asprey, Ryan Levesque, and Others
  • Evolution of Success with Jack Canfield, Joe Vitale, Bob Doyle, Lynn Rose, and Others

Best-Selling Author

  • #1 Best-Seller: Becoming Positively Awesome
  • Influence to Profit: Turning Words Into Wealth With Ethical Influence and Persuasion
  • UnStuck: The Owner's Manual for Success
  • The Power to Create Your Day Now!
  • Quick Fix: NLP Recipes for Bliss
  • Best-Selling Book Learn Hypnosis... Now!


  • Certified Funnel Optimization Expert and Customer Value Optimization Expert
  • Certified Business Coach and Business Consultant
  • Certified Master Success Coach and Certified Trainer of Success Coaching
  • Certified Master Life Coach and Certified Trainer of Life Coaching
  • Certified Master Trainer of Neuro-Linguistic Programming
  • Certified Master Trainer of TIME Techniques™
  • Certified Master Practitioner of TIME Techniques™
  • Certified Neuro-Linguistic Master Learning Specialist
  • Certified Neuro-Linguistic Learning Specialist Trainer
  • Certified Advanced Parts Therapy Specialist


  • International Board of Coaches and Practitioners
  • International Association of Counselors and Therapists
  • International Hypnosis Federation
  • American Board of Neuro-Linguistic Learning